Masthead design and feedback

After thoughtful consideration I decided to use the bottom right masthead in my magazine, because the bolder font makes it stand out more, which makes it gain more attention. The sans serif used makes it look more informal, because although formality usually connotes professionalism, using sans serif will attract the audience because the masthead looks more friendly and welcoming. The colour choices I am mostly likely to use are black or white, although it is more likely I will use black because I wanted the background to be white, to follow genre conventions and connote high production values.  I will also ensure that the masthead I am using will be in capital letters, to emphasise it and gain more attention.