I am aiming to use quite masculine fonts to make sure my magazine appeals to both genders. Using a female throughout my magazine will appeal to the female members in my audience because it gives them someone to relate to, but I am trying to avoid using any femininity through typography and colour. This is why I am focusing on using fonts like the ones below (at the bottom of the page) which are not seen as too feminine or too masculine, so it wont appeal to just one gender in the audience. For the double page spread the text will need to be quite small to ensure that all of the information fits onto one page. I will have two columns in my double page spread, because when considering how the page will fold I decided to have the main image take up half the page, and the text and masthead to take up the other half. I am also considering using a drop cap or an initial letter at the beginning of my article to give my double page spread a more sophisticated appearance.
The two fonts below are included to show examples of the sort of font I am wanting for my masthead. I am using my understanding on how some fonts can look too masculine or feminine to make sure I avoid using these fonts, which will ensure that I am appealing to both genders. In terms of the two fonts pictured below, I would be more likely to choose the top font because it is bolder and capitalised, whereas the bottom font isn't in capital letters so it doesn't stand out as much.
Good ideas Zoe. Maybe explain the two fonts you included?
ReplyDelete