When creating my mood board I made sure to include a variation of magazine covers, fonts and mastheads. This gave me a better understanding on how house styles are established through colour and typography. You are able to see the difference between the high and low production value magazines by the use of colour and the quality of the images. The photographs with a plain background with the shot in focus have high production values, because the magazines can afford to have professional photo-shoots of celebrities for every issue. The low production value magazines usually use bright, bold colours, but this is not always the case, as evidenced by the Q Magazine logo pictured in the bottom right of my mood board. All of the fonts, despite the high or low production values, are in capital letters to stand out.
There is quite a variation of colours but black, red and blue are the main colours present on my mood board. These are the colours I want to include across my magazine.
So...does this show the house style you are aiming for? There's quite a mixture of styles and colour schemes here.
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