Friday, 27 January 2017

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Heading - International indie inspiration AMBER ADAIR reveals all in a very exclusive, very personal interview with Now Indie Magazine.

Pull Quote - "I like to stay modest, because I can't believe I am where I am"

Article - International indie inspiration Amber Adair reveals all in a very exclusive, very personal interview with Now Indie Magazine.


Picture this: I’m in the outskirts of London, stood outside the world famous Amber Adair’s house, which is perhaps the most cosy and modest house I have ever seen. Just as I am admiring the house and all its beauty, the gorgeous legend herself opens the front door. As I entered, I was immediately drawn to the huge amount of awards casually presented around the house. But this will not come as a surprise to anyone who has heard this talented musician sing. It was very obvious she highly values all of her fans, as she has many selfies of them displayed on her walls. When I questioned Amber about this she laughed and said, “Yeah, my fans mean so much to me. I wouldn’t be here if it wasn’t for them!”

Her sheer popularity and massively dedicated fans doesn’t seem to faze her, and hasn’t changed her as a person at all. This came as a surprise and a delight to me with my experience of interviewing egotistical musicians that clearly love themselves a bit too much. When I told her this, Amber blushed and said “Why thank you, it’s always nice when someone tells you how fame hasn’t changed you. I like to stay modest, because I can’t believe I am where I am”.

Polite and a bit shy, Amber says how she was brought up in a modest background, which has influenced her music and made her stay humble. “I was born and raised in a relatively poor family, which made you appreciate everything you were given.  My childhood has inspired my music by singing about the value of life, and I use it as a way to reach out to any of my fans that may be feeling what I felt. That is why I wanted to create my own music – to express who I am and how I feel, and offer a peaceful escape to those in need of it”.

 Amber was raised in a rural town in South Devon, and came to London to audition for the popular reality TV show ‘The X Factor’. “Being born in the countryside has a tendency to make you feel isolated and cut off from the rest of the world, which is why travelling to London was such a frightening experience for me. It made me realise how naïve I was about the real world. It shocked me how many different cultures occurred in London and how I wanted to be a part of this multi-cultural community.”

Unsurprisingly, Ambers’ amazing audition impressed the judges greatly, and her amazing talent carried her to The X Factor Final. To everyone’s disbelief she didn’t win the final, but came a very respectable second place. This caused anger from her fans, who were all completely confident her spectacular singing had secured her first place in the show. Coming second place shocked Amber and made her realise how much people value her music. “I couldn’t believe I made it past the auditions let alone the final. Getting to perform my own songs in front of thousands of people was such an incredible experience that I will never forget’.

After coming second place, Amber was signed on to a 2-year contract with Modest! Management, who are best known for managing super famous musicians such as Olly Murs, One Direction and Little Mix. Within 2 weeks of finishing the final, Adair was in the studio producing and recording new music. Her first song on the upcoming album, ‘I’d be lost without you’ is independently written by Adair, and she says it is ‘a song dedicated to each and every one of my fans. They all mean so much to me and I wanted to make sure they know that. The names of her other songs are yet to be released, but it has been confirmed by Modest! that her album is coming out on the 25th of June.

As well as a new album and music videos to look forward to, there have also been hints about an upcoming UK tour. When I tried to find out information about this Amber said, “I would love to do a tour! It has been something I have suggested to the management team recently, and they also seem really enthusiastic with the whole touring idea. I have always wanted to travel around the world someday, and I could think of nothing better than to do so whilst doing what I love – performing to all my fans. However, given the choice I would rather go touring around this beautiful country first, so I can give something back to all my British fans that voted for me religiously each week and thank them for doing so.” So far this tour is just a possibility and has not had confirmation but if it were to happen Adair would want it to begin near her hometown and gradually make her way up the country, performing at as many venues as possible.

Amber promises that she will continue to produce music and perform for as long as she possibly can. Laughingly, Adair jokes, “I’m sure that I will be around for so long that my fans will be sick of me!”

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