Friday, 25 November 2016

TA survey and results


Every person that responded to my survey was a female, which gives me an unbalanced view of the audience. This may mean that I need to make my magazine more feminine in order to appeal to these people.



All of my respondents belong in the same age category, which doesn't give me a varied age range, however it does show me that my magazine is targeting the right audience.











This tells me that different people obviously have different preferences to music, but the genres selected are quite similar to each other which tells me that I maybe need to create an indie- pop style music magazine.

















The majority of my responders preferred the title 'Now Indie' which shows me that this is the title I need to use for my music magazine.






















The majority of responders said they would prefer free merchandise, which tells me that I need to include this on my magazine front cover.



















The majority of responses said they are likely to pay £3-£4 for a music magazine, which shows that I need to price my magazine to a value between this range.






The majority of my responders said they never buy music magazines which doesn't help me with my research, but I did receive a 'monthly' response which suggests that I* should publish my magazine monthly. However most magazines published monthly are ones with high production values, because they are targeting an audience of high social classes.





















This question is very vague, and obviously confused some of my responders because they clicked the wrong option. I did however receive one suggestion about including interviews and posters for my double page spread. Interviews would be relevant for my DPS, but posters are more likely to be advertised as a free feature on the front cover instead of used as a feature for my magazine contents.















This shows that I should maybe include a mixture of solo artists and bands to ensure that my magazine only shows one side of the genre, and to appeal to the majority of my audience.













Because the majority of the responders use online music websites, I may try and use social media in my magazine to appeal to anyone else in my audience that also uses music websites.


2 comments:

  1. Some good primary research here - it would be useful to get some male views to balance the results.

    ReplyDelete
  2. Proficient research into potential audience - lacks analysis for higher level

    ReplyDelete